About The Company
Our business is dedicated to quality, service and value. Working on the principals of innovation and perseverance, we aim to become one of the finest diamond manufacturers and marketers across the world.
The Legacy
A company of international reach and reputation, J.B And Brothers is one of the leading and trusted names in the global diamond industry.
People
  • Jitubhai B Shah
    (Founder – Director)
    Mr Jitendra B Shah, Born 1955 is a Founder – Director of J.B. And Brothers Group. Jitubhai was born in a small village called Vithoda near Palanpur in Gujarat in the year of 1955. Born to a poor cloth tradesman he was the eldest of six siblings.Jitubhai was...
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    Jitubhai B Shah
    (Founder – Director)
    Mr Jitendra B Shah, Born 1955 is a Founder – Director of J.B. And Brothers Group.
    Jitubhai was born in a small village called Vithoda near Palanpur in Gujarat in the year of 1955. Born to a poor cloth tradesman he was the eldest of six siblings.Jitubhai was far away from the world of diamonds. He used to help his father in his clothes shop whenever he had a chance and since then he was very inquisitive about business. He knew he had to do something to get his family out of poverty. He started working at one Sumtibhai’s diamond factory in Surat who was his first ever mentor in the diamond business. Those early experiences have shaped Jitubhai into what he is today. This determination and the thirst to learn more from every little thing has been the cornerstone of JB & Brothers’ success and remains to this day. After working at Sumtibhai’s factory for two years Jitubhai took the plunge in the diamond business in 1972. With a small workspace on rent for INR 50/-, he started his diamond business. Jitubhai is a very intuitive man and even today depends on his inner voice when it comes to business. He says, “One needs to love the business of diamonds and believe in it. A machine cannot really tell the sentimental value of a diamond but a feeling can”.
    He very quickly realized the key driver of business (at the time) was in rough sourcing and he decided to migrate to Antwerp, Belgium in 1977. He saw a great opportunity during the economic slump of 1979-80; following which he established the groups first manufacturing unit.
    He simultaneously built the groups rough sourcing, manufacturing, sales & marketing activities. His vision, business acumen, and diamond knowledge played a pivotal role in shaping the group.
    Jitubhai respects religion & spends his leisure time watching cricket & in service to humanity. Philanthropy is very important to him and he supports various Institutions in healthcare and education..
    MOOL MANTRA
    • Our mool mantra is achieving true customer satisfaction by providing exceptional quality of goods which are skillfully crafted.
    • Always aspire for customer delight.
  • Dr Shaileshbhai B Shah
    (Director – Finance)
    Dr Shailesh B Shah is a Director – Finance of J.B. And Brothers Group. A qualified medical doctor; he joined the group during its formative years in 1983; He setup the manufacturing activities in Surat.Since then he developed the company’s Finance & manufacturing functions...
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    Dr Shaileshbhai B Shah
    (Director – Finance)
    Dr Shailesh B Shah is a Director – Finance of J.B. And Brothers Group. A qualified medical doctor; he joined the group during its formative years in 1983; He setup the manufacturing activities in Surat.Since then he developed the company’s Finance & manufacturing functions. A person with a rational approach; sharp business acumen and high analytical skills.
    Since 1983 till-date his contributions has enabled the group to transform the product portfolio from smaller diamonds to bigger stones. He drove technology innovation to standardize manufacturing processes and maximize value in the planning process. Due to these initiatives – the group has been successful in developing a competence to produce Triple Excellent Symmetry & emerge as Masters in Solitaires.
    In order to support the family business he sacrificed his professional careeras a Doctor; but continues to support a number of social initiatives. Dr.Shaileshbhai supports a number of Hospitals in Surat. Professionally he is engaged with GJEPC as a Committee member (Surat Chapter); member of Surat Diamond Association; member of South Gujarat Chambers of Commerce & member of Indian Diamond Institute – Surat.
    Dr. Shaileshbhai loves to watch cricket; and likes to spend his leisure time listening to old Indian movie songs.
  • Vijaybhai B Shah
    (Director – Sales & Marketing)
    Mr Vijay B Shah is Director – Sales & Marketing of J.B. And Brothers Group. He joined the group in 1982 and initially built the Rough & Polished trading business in Surat. Over the last 20 years he has lead Business Development & Marketing initiatives for the group globally...
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    Vijaybhai B Shah
    (Director – Sales & Marketing)
    Mr Vijay B Shah is Director – Sales & Marketing of J.B. And Brothers Group. He joined the group in 1982 and initially built the Rough & Polished trading business in Surat. Over the last 20 years he has lead Business Development & Marketing initiatives for the group globally. His sharp business acumen, high analytical skills; coupled with technology inclination have been the key to the Groups success.
    Under his guidance the company has grown to become one of the largest distributors of top make solitaires globally. He has been an early adopter of the latest technology and built a strong service culture internally, that has been successful in catering to a large, every increasing global customer base.
    Being a big supporter of transparency, he pioneered the ‘One Price System’ and moved away from the opaque pricing system adopted by the industry; thereby increasing customer confidence and developing long term relationships with customers. His notable contributions include the transparent Grading System (JGS); which emerged as a cutting edge system in developing unique pricing & grading of polished diamonds.
    Vijay(bhai) is deeply religious and supports number of religious and social causes. He is closely associated to “Gurukulam” – an educational Institution with inculcates religious values in children.
  • Sanjaybhai B Shah
    (Director – Sales & Marketing)
    Mr Sanjay B Shah is Director – Sales & Marketing of J.B. And Brothers Group. He joined the group in 1986; and supported trading activities of Rough & Polished Diamonds in Surat. He spent the initial 5 years developing the polished trading businesses in Surat and Mumbai – both being key diamond...
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    Sanjaybhai B Shah
    (Director – Sales & Marketing)
    Mr Sanjay B Shah is Director – Sales & Marketing of J.B. And Brothers Group. He joined the group in 1986; and supported trading activities of Rough & Polished Diamonds in Surat. He spent the initial 5 years developing the polished trading businesses in Surat and Mumbai – both being key diamond centres & streamlining polished diamonds assortment systems. He continues to work tirelessly towards Business Development & Marketing.
    He has contributed towards expanding the group’s footprint both domestically and Internationally. He also supported Mr Vijay B Shah in laying the technology framework and the JGS Grading system.
    His meticulous & stringent approach in creating polished diamonds assortment helped the group in standardizing grading systems which is aligned to various international grading laboratories of repute thus building customer confidence and loyalty. His notable contributions include conceptualizing and developing proprietary brands for the group through deep consumer insight.
    Sanjay(bhai) loves to spend his leisure time gathering artefacts. His favourite holiday spots include the high altitudes & mountains.
  • Mr.Miten J Shah
    (Director – Rough Procurement)
    Miten J Shah is a Director – Rough Procurement of J.B. And Brothers Group. He joined the group in Antwerp responsible for rough sourcing. He has also supported the Sales & marketing especially to the European market...
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    Mr.Miten J Shah
    (Director – Rough Procurement)
    Miten J Shah is a Director – Rough Procurement of J.B. And Brothers Group. He joined the group in Antwerp responsible for rough sourcing. He has also supported the Sales & marketing especially to the European market.
    Miten loves to play badminton, tennis and is a fitness freak. His favourite holiday spots include South of France, Cape Town, Spain, and Canadian Rockies.
  • Mr.Premal J Shah
    (Head – Rough Procurement)
    Premal J Shah is Head – Rough Procurement of J.B. And Brothers Group. He joined the group during the early growth stage in 2002 as an apprentice; and acquired the diamond manufacturing competence in Surat. Concurrently he also developed inclination towards Rough Diamonds procurement...
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    Mr.Premal J Shah
    (Head – Rough Procurement)
    Premal J Shah is Head – Rough Procurement of J.B. And Brothers Group. He joined the group during the early growth stage in 2002 as an apprentice; and acquired the diamond manufacturing competence in Surat. Concurrently he also developed inclination towards Rough Diamonds procurement. His desire to understand more about Rough Diamonds led him to venture out on International Platform (Israel) – which he developed from a primitive stage.
    Since then he is actively involved in supporting sourcing of Rough Diamonds & contributing a vital share in fuelling the group’s manufacturing requirements. Initially he started sourcing activities based at Antwerp – shuttling to Israel since 2005; and after laying firm footholds & establishing a reputable JB And Brothers brand (in Israel) as Head – Rough Procurement of J.B. & Brothers (Israel) Ltd.
    Premal loves to play Tennis & has also played at National Level. His favourite holiday spots include going out on Beach with family.
  • Mr. Shaishav S Shah
    (Director - Manufacturing)
    Shaishav S Shah is Director - Manufacturing of J.B. And Brothers Group. He joined the group in 2003 and now heads the manufacturing activities in Surat...
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    Mr. Shaishav S Shah
    (Director - Manufacturing)
    Shaishav S Shah is Director - Manufacturing of J.B. And Brothers Group. He joined the group in 2003 and now heads the manufacturing activities in Surat.
    He is actively involved in continuous technological upgradation of the manufacturing processes.He has contributed towards design of the value-based planning system, optimization of production cycle amongst other key manufacturing initiatives. Due to these initiatives – the group has been successful in maintaining its competitive edge in manufacturing excellence.
    Shaishav loves to play tennis & has also played at state level. His favourite holiday spots include beaches & places with natural scenic beauties.
  • Mr.Nirav S Shah
    (Head - Marketing)
    Nirav S Shah Head the groups dubai operations. He joined the group during the early growth stage in 2005 as SALES; and acquired the Sales & marketing competence in ANTWERP (BELGIUM). His desire to achieve new mile stones led him to venture out on International Platform...
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    Mr.Nirav S Shah
    (Head - Marketing)
    Nirav S Shah Head the groups dubai operations. He joined the group during the early growth stage in 2005 as SALES; and acquired the Sales & marketing competence in ANTWERP (BELGIUM). His desire to achieve new mile stones led him to venture out on International Platform (Dubai-UAE) – which he developed from a primitive stage.
    Since then he is actively involved in supporting Sales & marketing function & contributing a vital share in the key market developments. Initially he started sales activities based at ANTWERP (location) since 2005 (year); and after laying firm footholds & establishing a reputable JB And Brothers brand; he relocated to Dubai-UAE & currently looks after European & Middle East operations & markets, as Head - Marketing (YS International - Dubai (U.A.E)
    Nirav likes to play Tennis (any sports or musical instrument). His favourite holiday spots include Switzerland with family.
  • Mr.Tej S. Shah
    (Director – Sales & Marketing)
    Tej S Shah Heads the groups Far East operations headquartered out of Hong Kong. He has been responsible for growing the customer base across the region. He has been responsible for the groups rapid growth in the region especially in the Chinee market. He continues to provide vital marketing...
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    Mr.Tej S. Shah
    (Director – Sales & Marketing)
    Tej S Shah Heads the groups Far East operations headquartered out of Hong Kong. He has been responsible for growing the customer base across the region. He has been responsible for the groups rapid growth in the region especially in the Chinee market. He continues to provide vital marketing intelligence which serves as a key input in overall strategic decision making.
    Tej loves to play Cricket. His favourite holiday spots include Kashmir and his native place (Vithoda).
  • Mr.Deep S Shah
    (Head -Polished Manufacturing)
    Deep S Shah supports Shaishav in the managing the groups manufacturing facilities in Surat. He is an alumni of Cardiff-UK; having earned a Master’s in General Management. He heads the R&D function and has been instrumental in rolling out key product and..
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    Mr.Deep S Shah
    (Head -Polished Manufacturing)
    Deep S Shah supports Shaishav in the managing the groups manufacturing facilities in Surat. He is an alumni of Cardiff-UK; having earned a Master’s in General Management. He heads the R&D function and has been instrumental in rolling out key product and technology innovations that have been path breaking.
    Deep loves to play Cricket, table-tennis & snooker and is passionate about dancing & does not miss any opportunity to dance (during celebrations & functions).
Our Network
Group Companies
Mumbai
Surat
Belgium
Hong Kong
Dubai
Affiliates
Los angeles
Israel
J. B. And Brothers Pvt. Ltd. (Mumbai)
Led by a sales team that is par excellence. We take pride in our team of talented individuals from the diamond industry who have helped increase the presence of our group globally. They have helped our company set and maintain high standards of customer delight.
J. B. And Brothers Pvt. Ltd. (Surat)
Our team of artisans work tirelessly to deliver flawless diamonds. The entire manufacturing process is managed by a highly skilled team of experts; each diamond being subject to the highest quality standards.
Yaelstar BVBA (Belgium)-
Yaelstar BVBA offers a wide range of polished from 1.0cts to +5.0cts and can meet specific needs of customers across Europe
J. B. Brothers (HK) Ltd.
Yaelstar Hk ltd.
Catering needs of customers from South East Asian Countries like Hong Kong, China, Korea, Taiwan, Malasia, Japan, Indonesia and others.
Yaelstar DMCC (Dubai)
Our Dubai based office ensures that the entire UAE and Middle East is supplied with the best quality diamonds by constantly studying the market and demands of the retailers.
USA (Setu Doshi Inc. )
AND J.B & Brothers(USA) Inc.
This office sells a variety of high quality polished diamonds to various jewellery manufacturers and retailers in the USA.Over the past years, they have been successful in establishing a loyal customer base in the country.
Israel - (JB and Sons LTD.)
ISRAEL - (JB AND SONS LTD.) –This office is predominantly focused on the procurement of rough stones – finding that perfect stone that can be turned into a masterpiece by our artisans.
Vision
To be a preferred supplier of fine make solitaire diamonds. To seek growth in a sustainable way. To develop collaborative partnerships with key stakeholders like producers, employees, suppliers, customers and the communities in which we operate. To set high standards of excellence.
Mission
Continue to innovate, adopt the latest technology and bring high quality products to market in a sustainable fashion. Continue to invest in people and stay true to our value systems.
Copyright 2018 J.B. And Brothers - All Rights Reserved
is a trademark used under licence from the De Beers group of companies
J. B. And Brothers Pvt. Ltd. is a Group Company of Yaelstar B.V.B.A., a Sightholder of the De Beers Group of Companies