About The Company
Our business is dedicated to quality, service and value. Working on the principals of innovation and perseverance, we aim to become one of the finest diamond manufacturers and marketers across the world.
The Legacy
A company of international reach and reputation, JB & Brothers is one of the leading and trusted names in the global diamond industry.
Upholding quality products and highest level of customer service since 1973, we have escalated our business internationally, establishing a strong network across the globe.
With our base in Mumbai and a manufacturing unit in Surat, we also have procurement and sales offices in Belgium, Surat, Israel, Hong Kong, USA and UAE.
People
  • Jitubhai B Shah
    (Founder – Director)
    Mr Jitendra B Shah, Born 1955 is a Founder – Director of J.B. And Brothers Group. Jitubhai was born in a small village called Vithoda near Palanpur in Gujarat in the year of 1955. Born in a family of meager means, he knew his responsibility at a very young age...
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    Jitubhai B Shah
    (Founder – Director)
    Mr Jitendra B Shah, Born 1955 is a Founder – Director of J.B. And Brothers Group.
    Jitubhai was born in a small village called Vithoda near Palanpur in Gujarat in the year of 1955. Born in a family of meager means, he knew his responsibility at a very young age. Eldest of the six siblings in a family of a hapless clothes tradesman, Jitubhai was far away from the world of diamonds. “I used to watch the struggle of my father who worked extremely hard for our survival. I used to see my mother walk miles to fetch a bucket of water. There was no electricity in our village at that time therefore we used to study with the help of oil lamps. I used to help my father in his clothes shop whenever I had a chance and since then I was very inquisitive about business. I knew I had to do something to get my family out of poverty at that very time need higher education and it perfectly suited a SSC pass like myself. I started working at Sumtibhai’s office in Surat. He was my first ever mentor in the diamond business. It may seem unbelievable to you but I had not seen a diamond for the first six to eight months of my tenure there. Along with making tea in the office, I used to do some household chores for Sumtibhai. I was the only one who would go for vegetable shopping for his family. Today,I can proudly say that all those things have shaped me into what I am today cause those little things taught me the basics of business,” he shares with a smile. This determination and the thirst to learn more from every little thing has been the cornerstone of JB & Brothers’ success and remains to this day. After acquiring the business knowledge for two years. Jitubhai took the plunge in the diamond business in the year 1972. With a small workspace on a rent of INR 50/-, he started with his diamond business. Jitubhai is a very intuitive man and even today depends on his inner calling when it comes to a diamond. “One needs to love the business of diamonds and believe in it. A machine cannot really tell the sentimental value of a diamond but a feeling can,” says he
    He laid the foundation of the Group in 1973 with a trading model & virtually with zero investments; as he is a strong believer of lean business model. His astute vision & developing-maintaining a strong customer relationship added a lion share in establishing the business operations. Soon (in 1974) a legal entity was formed as business started shaping up.
    His professional & personal life started showing a northwards graph due to his dedication & commitment & more importantly – his passion towards “The Diamond”. In spite of having newly married in those days – his commitment towards his work was attributed to lots of sacrifice being made & his better half supported him even through a distance.
    Due to his vision & the support from his better half; he developed his concentration on Sourcing Rough Diamonds & went on a trajectory to Antwerp; to set his foot prints in the International Market in 1977. This was the time when the history was just being written; he saw a slump in the economy during 1979-80; however he developed a manufacturing expertise for the enterprise.
    He strategised, concentrated & supported sourcing activities of Rough Diamonds & also developed the group manufacturing, sales & marketing activities. Being visionary & firm in his market forecast and a person with sharp business acumen, high analytical skills; coupled with high estimation skills for rough diamonds (based on polished market price realisation) are some of his business competences; which opened various doors in the business arena & played a lion share in shaping the group.
    Jitubhai respects religion & spends his leisure time in watching cricket & service to humanity. Socially his engagements with various Institutions in healthcare; education & with community service orientation; has led the group to develop a philanthropic value system. He loves to cook sometimes – which also makes him happy.
    MOOL MANTRA:-
    • Our mool mantra is achieving true customer satisfaction in real sense and not just in words but by providing exceptional quality of goods which are excellently crafted by applying in-depth skills.
    • It is also our mool mantra to eventually earn presence in customer’s heart by humanity approach.
  • Dr Shaileshbhai B Shah
    (Director – Finance)
    Dr Shailesh B Shah,Born 1956 is a Director – Finance of J.B. And Brothers Group. A qualified medical doctor; he joined the group during the foundation stage in 1983; and concentrated & supported manufacturing activities of diamonds in Surat. Since then he developed the...
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    Dr Shaileshbhai B Shah
    (Director – Finance)
    Dr Shailesh B Shah, Born 1956 is a Director – Finance of J.B. And Brothers Group. A qualified medical doctor; he joined the group during the foundation stage in 1983; and concentrated & supported manufacturing activities of diamonds in Surat.
    Since then he developed the company’s Finance & manufacturing foundations for the group. A person with rational approach; sharp business acumen, high analytical skills are some of his business competences; which played a pivotal role in developing a strong Financial & manufacturing base for the group.
    Since 1983 till-date his undaunted contributions has made the group to transform the product portfolio from smaller diamonds to bigger stones. He also added values setting up manufacturing & in laying down technology framework manufacturing function; standardization in manufacturing processes & most importantly – developing a value maximization concept in diamond planning process. Due to these value added initiatives – the group has been successful in developing a competence to produce Triple Excellent Symmetry & emerge as Masters in Solitaires.
    Due to strong business requirements; which needed development of competence on the manufacturing arena; he sacrificed his professional career; but not the passion for service to mankind. Dr Shaileshbhai fulfils his service to mankind passion by various attachments with Hospitals in Surat. Professionally he is engaged with GJEPC as a Committee member (Surat Chapter); member of Surat Diamond Association; member of South Gujarat Chambers of Commerce & member of Indian Diamond Institute – Surat.
    Dr Shaileshbhai loves to watch cricket; and likes to spend his leisure time listening to old Indian movie songs. His favorite holiday spots include the high altitudes & mountains.
  • Vijaybhai B Shah
    (Director – Sales & Marketing)
    Mr Vijay B Shah, Born 1964 is a Director – Sales & Marketing of J.B. And Brothers Group. He joined the group during the foundation stage in 1982; and concentrated & supported trading activities of Rough & Polished Diamonds in Surat. Since then he developed the firm Business Development...
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    Vijaybhai B Shah
    (Director – Sales & Marketing)
    Mr Vijay B Shah, Born 1964 is a Director – Sales & Marketing of J.B. And Brothers Group. He joined the group during the foundation stage in 1982; and concentrated & supported trading activities of Rough & Polished Diamonds in Surat. Since then he developed the firm Business Development & Marketing foundations for the group. A person with sharp business acumen, high analytical skills; coupled with technology inclination are some of his business competences; which opened various doors in the business arena & played a pivotal role in adding a strong customer base.
    Since 1982 till-date his undaunted contributions has made the group to set domestic as well as International footprints. He also added values in laying down technology framework in Business Development & Marketing function which resulted in achieving more than 60% of the sales derived using the technology & also achieved a good market penetration in International Market concurrently developing the domestic market.
    Being visionary & firm in his market forecast; he pioneered One Price System for the group & nullified the haggle system which existed in the trade; increasing the customer confidence & also yielded a long term relationship with customers. His notable contributions include an innovative Grading System (JGS); which emerged as a cutting edge system in developing unique pricing system & grading of the polished diamonds.
    Vijay(bhai) respects religion & spends his leisure time in spirituality & service to humanity. Socially his engagements with “Gurukulam” – an Institution with religious value system; he has been contributing bring-up & development of the institution.
  • Sanjaybhai B Shah
    (Director – Sales & Marketing)
    Mr Sanjay B Shah, Born 1968 is a Director – Sales & Marketing of J.B. And Brothers Group. He joined the group in 1986; and supported trading activities of Rough & Polished Diamonds in Surat. He spent initial span of 5 years shuttling between Surat-Mumbai – both. A person with detailed eye...
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    Sanjaybhai B Shah
    (Director – Sales & Marketing)
    Mr Sanjay B Shah, Born 1968 is a Director – Sales & Marketing of J.B. And Brothers Group. He joined the group in 1986; and supported trading activities of Rough & Polished Diamonds in Surat. He spent initial span of 5 years shuttling between Surat-Mumbai – both being diamond commercial district of India; developing the trading cycles & honing the polished diamonds assortment competence. Since then he contributed towards Business Development & Marketing foundations for the group.
    A person with detailed eye; good business acumen with technology inclination are some of his business competences; which added a lion share of value in innovative Grading System (JGS). Since his association; till-date he also contributed towards setting group’s domestic as well as International footprints. He also supported Mr Vijay B Shah in laying down technology framework in Business Development & Marketing function.
    His meticulous & stringent approach in creating polished diamonds assortment helped the group in standardising grading system which maps & aligns with various international grading laboratories of repute. This system has also led to boost customer’s confidence & increasing the reliability factor. His notable contributions includes understanding & developing proprietary brands for the group – which he carried out by minutely understanding the customer (& consumer) demand of niche products.
    Sanjay(bhai) loves to spend his leisure time gathering artefact. His favourite holiday spots include the high altitudes & mountains.
  • Mr.Miten J Shah
    (Director – Rough Procurement)
    Miten J Shah, 1977 Born is a Director – Rough Procurement of J.B. And Brothers Group. He joined the group during the early growth stage in 1998 as Director of Yaelstar Bvba; and acquired the Rough Procurement competence in Antwerp, Belgium. His desire to achieve new mile stones led him...
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    Mr.Miten J Shah
    (Director – Rough Procurement)
    Miten J Shah, 1977 Born is a Director – Rough Procurement of J.B. And Brothers Group. He joined the group during the early growth stage in 1998 as Director of Yaelstar Bvba; and acquired the Rough Procurement competence in Antwerp, Belgium. His desire to achieve new mile stones led him to venture out on International Platform (Antwerp-Belgium) – which he developed from a primitive stage.
    Since then he is actively involved in supporting Sales & marketing function & contributing a vital share in the key market developments. Initially he started sales activities based at India since 1994; and after laying firm footholds & establishing a reputable J.B. And Brothers brand; he relocated to Antwerp-Belgium & currently looks after European operations & markets.
    Miten loves to play badminton, tennis, and fitness. His favourite holiday spots include South of France, Cape Town, Spain, and Canadian Rockies with family.
  • Mr.Premal J Shah
    (Head – Rough Procurement)
    Premal J Shah, 1982 Born is a Head – Rough Procurement of J.B. And Brothers Group. He joined the group during the early growth stage in 2002 as an apprentice; and acquired the diamond manufacturing competence in Surat. Concurrently he also developed inclination towards Rough Diamonds...
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    Mr.Premal J Shah
    (Head – Rough Procurement)
    Premal J Shah, 1982 Born is a Head – Rough Procurement of J.B. And Brothers Group. He joined the group during the early growth stage in 2002 as an apprentice; and acquired the diamond manufacturing competence in Surat. Concurrently he also developed inclination towards Rough Diamonds procurement. His desire to understand more about Rough Diamonds led him to venture out on International Platform (Israel) – which he developed from a primitive stage.
    Since then he is actively involved in supporting sourcing of Rough Diamonds & contributing a vital share in fuelling the group’s manufacturing requirements. Initially he started sourcing activities based at Antwerp – shuttling to Israel since 2005; and after laying firm footholds & establishing a reputable JB And Brothers brand (in Israel) as Head – Rough Procurement of J.B. & Brothers (Israel) Ltd.
    Premal loves to play Tennis & has also played at National Level. His favourite holiday spots include going out on Beach with family.
  • Mr. Shaishav S Shah
    (Director - Manufacturing)
    Shaishav S Shah, 1982 Born is a Director - Manufacturing of J.B. And Brothers Group. He joined the group during the transformation stage in 2003; and concentrated & supported manufacturing activities of polished diamonds in Surat. Since 2006 he is actively involved in development...
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    Mr. Shaishav S Shah
    (Director - Manufacturing)
    Shaishav S Shah, 1982 Born is a Director - Manufacturing of J.B. And Brothers Group. He joined the group during the transformation stage in 2003; and concentrated & supported manufacturing activities of polished diamonds in Surat.
    Since 2006 he is actively involved in development & implementation of technologies in manufacturing activities. His visualization towards achievement of operational excellence; development of value based (diamond) planning system; optimisation of production cycle & capacity utilisation are some of his business competences; which played a pivotal role in transformation of manufacturing base for the group as Director (J.B. and Brothers Pvt. Ltd.-Surat)
    Due to these value added initiatives – the group has been successful in sustaining a competence to produce Triple Excellent Symmetry. His notable contribution includes optimisation of manufacturing cycle from 75 days to 50 days & further aiming to optimise to 45 days.
    Shaishav loves to play tennis & has also played at state level (under-14 category). Being inclined to sports – he loves to any form of sports on tele-vision. His favourite holiday spots include beaches & places with natural scenic beauties.
  • Mr.Nirav S Shah
    (Head - Marketing)
    Nirav S Shah, 1984 Born is a Head - Marketing of J.B. And Brothers Group. He joined the group during the early growth stage in 2005 as SALES; and acquired the Sales & marketing competence in ANTWERP (BELGIUM). His desire to achieve new mile stones led him to venture...
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    Mr.Nirav S Shah
    (Head - Marketing)
    Nirav S Shah, 1984 Born is a Head - Marketing of J.B. And Brothers Group. He joined the group during the early growth stage in 2005 as SALES; and acquired the Sales & marketing competence in ANTWERP (BELGIUM). His desire to achieve new mile stones led him to venture out on International Platform (Dubai-UAE) – which he developed from a primitive stage.
    Since then he is actively involved in supporting Sales & marketing function & contributing a vital share in the key market developments. Initially he started sales activities based at ANTWERP (location) since 2005 (year); and after laying firm footholds & establishing a reputable JB And Brothers brand; he relocated to Dubai-UAE & currently looks after European & Middle East operations & markets, as Head - Marketing (YS International - Dubai (U.A.E)
    Nirav likes to play Tennis (any sports or musical instrument). His favourite holiday spots include Switzerland with family.
  • Mr.Tej S. Shah
    (Director – Sales & Marketing)
    Tej S Shah, 1986 Born is a Director – Sales & Marketing of J.B. And Brothers Group. He joined the group during the early growth stage in 2005 as a learner; and acquired the sales & marketing competence in Mumbai. His desire to achieve new mile stones led him to venture out on International...
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    Mr.Tej S. Shah
    (Director – Sales & Marketing)
    Tej S Shah, 1986 Born is a Director – Sales & Marketing of J.B. And Brothers Group. He joined the group during the early growth stage in 2005 as a learner; and acquired the sales & marketing competence in Mumbai. His desire to achieve new mile stones led him to venture out on International Platform (Hong Kong & China) – which he developed from a primitive stage.
    Since then he is actively involved in supporting Sales & marketing function & contributing a vital share in the key market developments. Initially he started sales activities based at Mumbai since 2005; and after laying firm footholds & establishing a reputable JB And Brothers brand; he relocated to Hong Kong & currently looks after Far East operations & markets, as Director (J. B. Brothers (HK) Ltd. (Hong Kong)
    Tej loves to play Cricket (any sports or musical instrument). His favourite holiday spots include Kashmir and native place (Vithoda) with family.
  • Mr.Deep S Shah
    (Head -Polished Manufacturing)
    Deep S Shah, 1986 Born is Head -Polished Manufacturing of J.B. And Brothers Group. He joined the group during the growth stage in 2008; and supported manufacturing activities of polished diamonds in Surat. Since then he is actively involved in supporting...
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    Mr.Deep S Shah
    (Head -Polished Manufacturing)
    Deep S Shah, 1986 Born is Head -Polished Manufacturing of J.B. And Brothers Group. He joined the group during the growth stage in 2008; and supported manufacturing activities of polished diamonds in Surat.
    Since then he is actively involved in supporting implementation of technologies in manufacturing activities. An alumni of Cardiff-UK; having earned a Master’s in General Management – he adds value in understanding the customer orientation & is actively striving towards synchronising it in new product development initiatives.
    Deep loves to play Cricket, table-tennis & snooker and is passionate about dancing & does not miss any opportunity to dance (during celebrations & functions).
Our Network
Group Companies
Mumbai
Surat
Belgium
Hong Kong
Dubai
Affiliates
Los angeles
Israel
J. B. And Brothers Pvt. Ltd. (Mumbai)
Led by a sales team that is par excellence, this office has been instrumental in the development of JB Group. We take pride in our team of talented individuals from the diamond industry who have helped increase the presence of our group across the globe. They have helped our company set high standards of customer delight by focusing on increasing the benefits to our buyers.
J. B. And Brothers Pvt. Ltd. (Surat)
Our state-of-the-art factory at Surat manufactures finest quality of rough diamonds obtained by us from various countries. It is transformed into vibrant and fire releasing finished products by our artisans. This units are equipped to improve the quality and supply of polished diamonds and also to ensure evenness in supply.
Our team of artisans work persistently and deliver flawless quality of diamonds, ensuring watertight specifications. The entire manufacturing process from rough to polish stage is taken care of by experts, subjecting each diamond to stringent quality checks. With continuous development and stringent quality control, our company has ensured optimum customer satisfaction.
We manufacture diamonds ranging from 0.30 carats to 10 carats, specializing 0.50 carats to 3 carats, D to N and some fancy colors with IF to I2 clarity in round and all fancy shapes. We cater to our domestic as well international clients from our centers. Our company has an Export Oriented Unit (EOU) in Surat where polished diamonds are processed and sold through our offices and associates to domestic and international clients across the globe.
Yaelstar BVBA (Belgium)
Yaelstar BVBA is a renowned company that offers an unlimited selection of rough diamonds. It primarily focuses on procuring that perfect rough stone that is nurtured under the able hands of our artisans and is turned into a masterpiece. Our company procures rough diamonds from various primary and secondary sources, ranging from 1 carat to 20 carats and above. Yaelstar BVBA is also one of the leading suppliers of polished solitaire diamonds.
J. B. Brothers (HK) Ltd.
Yaelstar Hk ltd.
J. B. Brothers (HK) Ltd. is a polished distribution center, supplying goods primarily in Hong Kong, China, Korea, Taiwan, Malaysia, Indonesia and Japan
Yaelstar DMCC (Dubai)
Our Dubai based office ensures that the entire UAE and Middle East is supplied with the best quality diamonds by constantly studying the market and demands of the retailers.
USA (Setu Doshi Inc. )
AND J.B & Brothers(USA) Inc.
This office sells a variety of high quality polished diamonds to various jewellery manufacturers and retailers in the USA.
Over the past years, they have been successful in establishing a great customer base in the country.
Israel - (JB and Sons LTD.)
This office is predominantly focused on the procurement of rough stones – finding that perfect stone that can be turned into a masterpiece by our artisans.
Vision
To be the most preferred company in the Gems and Jewelry Industry. To seek growth and prosperity by achieving a sustainable competitive share in the industry. To develop quality partnerships with our employees, suppliers, customers and the community in which we operate. To set standards of excellence, both personally and professionally, exemplifying our dedication to our goals.
Mission
To strive and reach our goals by exceeding the expectations of our customers with continuous improvements in quality, productivity, value, new product offerings and customer satisfaction. To produce the highest quality products while achieving an acceptable return on investment.
We intend to expand our presence in the marketplace by the development of new products in Gems & Jewelry industry as well as by exploration of other opportunities for growth when presented.
Copyright 2017 J.B. And Brothers - All Rights Reserved
is a trademark used under licence from the De beers group of companies
J. B. And Brothers Pvt. Ltd. is a Group Company of Yalestar B.V.B.A., a Sightholder of The De Beers Group of Companies